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What Makes Us Different

A 2018 survey from the Institute For The Fiduciary Standard found that just 15% of CFPs operate in a Fee-Only practice - We are among those few!

We're Different


In the United States, there are just over 310,000 financial advisors.



About 27% are Certified Financial Planners.



How many financial advisors are CFPs, fee-only and NAPFA-registered?


Very few - in fact, less than 1%.



We are among those few.

    *As of November 15, 2018 - Cerulli & Associates

  **As of May 31, 2019 - Certified Financial Planner Board of Standards, Inc. (CFP Board)

***As of June 20, 2019 - National Association of Personal Financial Advisors (NAPFA)

Complete Dedication To You & Your Family

One of the biggest concerns we hear from clients who previously worked with bigger firms is that they feel like a small fish in a big pond. We're not the biggest firm on the block and that actually is an advantage for you. As a smaller, boutique firm, we can provide more efficient, personalized and dynamic services to you. We are completely dedicated to providing total financial planning advice to you and your family. We sit on your side of the table and act as your family financial confidant and advocate. 

Maximum Convenience

You can come and see us, or if that is not possible, we can come to you! Your initial consultation or any other meeting can be held at any location. We even have video conferencing capabilities via computer screen or mobile device. In fact, we have in the past, held weekend video conference calls with our overseas clients. We want to make it as convenient as possible for you! 

Direct Access/Prompt Communication

You'll always have direct access to your LodeStar® advisor, not an assistant. A senior advisor will always oversee your investment account. Have you ever had trouble getting through to someone at your old firm or have days gone by without a call back or email response? You won’t have to worry about that with us. We strive to return your call, text or email either immediately if possible, or by the end of the business day. 

And remember when your former advisor was out of town? Sometimes you had to wait several days or even a week or more before you were able to speak with him or her. A week? Really? We are always available and will always be there for you.

No Conflicts of Interest/Total Transparency

As an independent, "fee-only", privately owned firm, we have the freedom to provide you with unbiased advice and access to the best research, investments and planning services, regardless of source. We have no allegiance whatsoever to any particular insurance company, mutual fund company or any other entity. We choose to work in a fiduciary capacity. As fiduciaries, we put your interests first, always. 

Low Costs

Lower costs can mean higher value for you. You'll benefit from low asset management fees and the use of low-cost ETFs and other funds. The result? More of your money can stay in your portfolio working for you. We seek the lowest-cost investment solutions among those that best meet your goals (others offering non-fiduciary advice are not similarly obligated), balancing cost with performance. Our in-depth research, commitment to low costs, and high client service provides you with an unbeatable value.

We are different!  As NAPFA-Registered Financial Advisors, we're completely dedicated to delivering total financial planning advice to you and your family by providing a holistic approach to managing all of the interconnected areas of your financial life. We combine asset management with smart, forward-thinking financial planning, using cutting-edge technology, to bring you the best in wealth management.

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